News & Events

eWinery Solutions, a leading provider of direct-to-consumer solutions for the wine industry, has reached a strategic agreement with Australia-based interactive marketing agency Joss Media in which Joss will represent eWinery in the Australian and New Zealand markets

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The eWinery Solution

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eWinery Solutions provides a comprehensive, fully integrated consumer direct solution that enables wineries to achieve greater flexibility and control throughout every aspect of their ecommerce program. From conception and strategy to final implementation, eWinery builds and hosts profitable websites for wineries and retailers of all sizes. The unparalleled results of our product include: enhanced visibility for your brand, improved results for your marketing initiatives and stronger ROI.

The eWinery Solutions Software as a Service "Saas" platform includes: 

→  Content Management (CMS)
→  Email Communication Tools
→  eCommerce Tools
→  Customer Relationship Management (CRM)
→  Built-in Search Engine Optimization (SEO) Tools
→  WebLink™ POS Integration
→  Wine Club Management
→  Powerful Promotional Tools
→  Access to Direct Marketing Programs

Websites Launched Recently

A Comprehensive Approach to Growing Your Winery's Direct-to-Consumer Sales

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Wineries need direct access to consumers and the ability to market wine online intelligently and effectively. Direct to consumer internet wine sales through online winery ecommerce is the fastest growing segment of the wine industry. eCommerce for wineries is our core business...eWinery Solutions has developed winery ecommerce software and a network of marketing partners designed to help wineries sell more wine online.

Customer Relationship Management

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Deliver an exceptional customer experience across channels:

→  Preference-Based Marketing Tools
→  Integrated Email Marketing
→  POS Integration
→  Cross-Sell

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eWinery Blog

The Fallacy of "Zero Sum" Marketing Strategy

In game theory, "zero-sum" describes a situation in which a participant's gain or loss is exactly balanced by the losses or gains of the other participant. What is surprising is how many brand managers in the wine industry still have a “zero sum” game mentality when it comes to direct to consumer programs and ecommerce marketing. They believe that including a consumer direct program as part of overall brand management strategy will be counterproductive because of the resulting negative impact on sales in the traditional 3-tier distribution to retailers and restaurants. Nothing could be further from the truth.
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The Shortest Path to Conversion

As a general rule, the longer it takes your visitors to reach the shopping cart, the higher the likelihood of their dropping off somewhere in the process. There are several reasons your “distance to sale” could be too complex, it’s just a matter of examining your site through the eyes of a visitor.
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