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Top Holiday Marketing Tips for Wine Retailers
12/01/2014

  


The holiday season has arrived yet again, and this year the hustle and bustle means that your customers will give you the perfect opportunity to end the year on a high note. Retailers are opening their doors earlier than ever to accommodate demand and launching sales promotions even earlier. The good news is that you don’t need to have crazy holiday hours to take advantage of all the opportunities the holiday season has to offer. We’ve got some easy marketing tips to help you make the most of the busy holiday shopping season. 


Holiday Tasting Hours

With relatives arriving in droves, your customers are looking for fun entertainment options.  Now is a great time to promote special holiday tasting room hours, or come up with some special events, tours, tastings and food pairings that will be extra inviting to guests. Host an event to educate customers about which wines pair best with traditional holiday dishes. Be sure to promote your special hours and events on social media, on your website, and to your email list!
 

Sample

Often times during the holidays customers are shopping for others more than for themselves, and they may  not have an idea of which of your wines would make the best gift. Offering samples and training your employees to make suggestions and recommendations are great ways to make their purchase much easier. Host a holiday tasting event to help customers get to know your wines better.
 

Promote Gift Cards

Gift Cards are the quick and easy gift that everybody loves to receive. You may choose to offer incentives early in the season, such as a free $20 gift card when you purchase $100 worth of additional cards. Simply displaying gift cards next to your register or creating some printed marketing materials making customers aware that you offer gift cards can help boost this part of your marketing plan. Be sure to train your employees to suggest gift cards to maximize sales! 



Offer Customer Incentives

Everyone is looking for a good deal. Utilizing a purchase incentive can boost sales and help manage inventory for a particular product that you feature. If you already offer a customer rewards program. throw in an additional bonus offer or an exclusive offering for club members or loyal customers.

Be sure to have a clear plan in place to promote your great specials. Not sure where to start? eWinery offers lots of tools to help you execute your marketing plan, call or click for a demo today!
 

Market your Winery as a Holiday Event Space

Holiday parties and corporate events are a great opportunity to show current and potential customers what your winery has to offer. This is an opportunity to show off your space and let customers know that it’s the perfect place to host any gathering, large or small. In addition to renting out the space, offer tours, tastings, and other unique experiences to celebrate the season.
 

Promote Gift Memberships

Gift memberships to your wine club are a fun and personal gift that keeps on giving! It’s a no hassle gift option that lands straight on the recipient’s door step! You may consider offering a holiday incentive or discount to existing club members who gift a gift membership.   Create a few different membership levels that allows your customers to create a lineup that meets their tastes and preferences with weekly, monthly, or quarterly options. 
 
 

Create a Special Holiday Case

Customers may be looking for an easy and affordable gift option for their wine loving friends, and a holiday gift pack is a great way to meet that demand. Assemble a group of wines that displays the best tastes your winery has to offer, or pair your best sellers with some branded wine accessories all with a bow on top. These are great because they can be sold either online or at the winery to guests.    Don’t forget that customers are stocking up on wine for the holidays -- so a great deal on a “Holiday Case” of favorites makes it easy for them to choose what to serve on their holiday table. Promote this to your club members via email - and link right to your e-Commerce site for easy ordering!

 
Post By:   Amy Shawley
 
 
 
 
 
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