February 11, 2014
It seems like we just entered the new year, and yet six weeks have already flown by! That means you have 46 weeks left until the end of the year, which still gives you plenty of time to plan your marketing campaigns. In this article, I’m going to share a few resources to help keep your audience engaged with relevant campaigns.
February 6, 2014
In today’s data-driven world, it’s important to focus on the right metrics to make better decisions that will drive your business forward. In the past, we suffered from a lack of resources and tools to help us understand and measure key metrics. Today however, we have the opposite problem - there’s just too much data to sift through.
January 22, 2014
The interenet is a big place, and relevant discussions about your brand occur all over the place. From social media networks and blogs, to news stories and video/photo sharing sites, there are all sorts of places where you might find traces of your brand. It's nearly impossible to stay on top of these conversations, and keep tabs on every single one. That's where tools like this come in handy.
December 19, 2013
The past year brought an explosion of strategies and tools to help businesses succeed in the online marketing realm. We’ve seen a strong adoption of remarketing with display ads and creating highly targeted social advertising, along with broad content marketing strategy, social influencer marketing, guest blogging, and much more. It can be dizzying trying to stay on top of things, let alone put them into practice. We look at some of these trends, and highlight ones that we think will continue to gain attention in 2014.
September 16, 2013
You just sent out your latest email campaign, and it’s a good one. It announces a new release that’s sure to be a hit with anyone who tries it, especially your dedicated fans. What if you could triple the conversion rate for that campaign? Instead of directing them straight to the product page, create a landing page that shows off your latest release. This is a vastly underused strategy in the wine industry, and one that any winery should employ to boost sales. Let's take a closer look at what makes a great landing page, courtesy of La Crema.
August 29, 2013
We’re approaching the busy season, when orders start flowing into your website. As a lover of data, I wanted to start sharing some of my favorite custom reports and dashboards for Google Analytics with you. The basic reports in analytics provide good data, but to gain real insights you must use custom reports and dashboards, which allow you to combine custom traffic segments and dimensions in unlimited ways. Luckily, Google lets us share these reports, so you don't have to do any work. Just sign into your Google Analytics account and load the report into your profile.
July 30, 2013
A short while back, I gave a presentation at Sonoma State University on content marketing strategy for wineries. I explored why customer experience optimization is the new search engine optimization, and explain why it's more important than ever to create an online experience that's rich with useful content for your audience.
July 30, 2013
In today's world of "big data", understanding customer behavior and identifying trends is crucial to the success of your business. We recently introduced a new, more robust reporting center in the eWinery admin. With a little practice, you will be able to create useful reports about your customer's buying habits, and make smarter business decisions based on the data you receive. To get you started, we compiled five helpful tips that you can use to work more efficiently in the new Report Center.
July 29, 2013
In today’s wine marketing climate, a direct-to-consumer strategy is essential for extending your brand’s reach. But what happens after you lock the cellar door at night? Does your winery’s tasting operation continue to function beyond traditional North American business hours?
March 18, 2013
Today, wineries are able to legally ship directly to consumers in 38 of the United States. However, it was not always this way. In fact, consumers were unable to buy wine direct from wineries until the regulation of the direct to consumer shipping movement, which started about seven years ago. But why was it so difficult for so long to ship to wineries? How did the systems evolve to allow for these changes to take place? It all started with Prohibition…