Almost every week, we release a new website or a redesign of an existing customer. All too often, I see the same mistakes made, usually in the name of preserving some sort of "brand identity". However, content and design are not mutually exclusive. If you want a website that's going to attract engaged visitors, and rank well in search engines, you need solid content on every page. So when the time comes to refresh your website, consider reshaping it to include enough text on the homepage, a blog, a page for your awards, recipes, videos, social widgets, and other noteworthy and relevant topics.
Here are the main reasons why people redesign their websites: