By now everyone has heard of the term blog (short for weB LOG). If you're not quite sure what it is, think of it as an op-ed piece for the local paper, except it's not op anything, and it's not written on paper.
But it is your thoughts, your ideas, put up on either your website or just your own blog software. And other people can read what you say, find out what you think, and perhaps like it (or hate it) enough to comment.
Blogging is a great way to communicate to untold numbers of people. And don't think for a minute you have nothing to say. As a winery owner, winemaker, or tasting room associate, I'm sure you have stories you regale your friends with, ideas you share with colleagues, promotions of your wines you want to announce to your customers and potential customers.
What blogging does is establish a two-way line of communications with your customers, your potential customers, your friends and colleagues. This is the essence of Social Media, that other term that is bandied about casually everywhere.
Yes, you can send out an email. But even your best customers may not want to get email as often as you want to send it. You can cut back on email and put much of it on your blog. You can blog every day on how the current vintage is faring, what's coming up in the next wine club shipment, what wines are drinking exceptionally well right now. Talk about events at your tasting room, winemaker dinners coming up. Get people interested enough to sign up or want to read about the next one.
Make it exciting and people will want more. And they will come back to your blog and your site over and over. But on their schedule. When they want. You can even arrange for an RSS feed for those who want to read every word you post. This is like your customers begging you for more email!
You can include photos of your winery, your vineyards, yourselves. Make it personal, informative, interesting, and your blog can be your top salesperson. And you don't need a hard sell. But the eWinerySolutions blog does allow you to offer wines for sale right on the same post going right to your shopping cart. Something that even WordPress cannot do!
Blog posts can be long, short, or in-between. It's up to you. Say what you want to say, then stop. And the eWinerySolutions blog software allows multiple contributors. You don't need to assign one person to take it all on. The setups are multiple and flexible.
Blog posts can be searched on Google and other search engines. If you have accounts on Twitter, Facebook, or the myriad other social media sites, you can link right to a specific post. And even better, your can administer your blog posts from the same admin panel as the rest of your site.
It's relatively simple to get started with your blog on your website. Call eWinerySolutions to get started on installing the blog.
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