Effective SEO strategies harness the power of the internet to drive traffic to your website, establish customer relationships, and build trust in your brand. Modern marketing strategies require you to leverage search engines, social networks, bloggers, and content publishers to build your online reputation and attract new customers.
With the right online marketing strategy, you can gain:
Custom packages to meet your business expectations
Each client has different needs, and for that reason, we customize our SEO packages for every project. We want to work with clients we feel have high potential to improve their business, and take time to understand every prospect's needs to ensure there's enough opportunity before moving forward with a proposal.
Quality content creation and distribution Every wine has a story behind it, and we help to curate and deliver that information to networks of wine lovers. We provide assistance writing copy to ensure that your website employs proper keywords and phrases that will attract traffic. Then we work to publish and distribute related content on wine forums, blogs, news outlets, social sites, and other places we feel you can reach a targeted audience.
Keyword research Keywords are what people enter in search engines to find your website. Every day, users type thousands of wine-related terms into Google; from regional-specific wine tasting information to searching for a particular vintage of Cabernet, people look for all kinds of things. Identifying new keywords that are relevant to your winery can help broaden your exposure. We begin each project by building a large list of keywords that includes their monthly search volumes, competitive measurement, and where your site ranks for each one. Onsite changes to optimize your website Proper SEO begins with your website, and we perform a thorough review to ensure your site employs the best practices to attract visits from search engines. We spend time crafting unique page titles and descriptions, adding image ALT tags, properly formatting your contact/address page, structuring your navigation and internal page links, and adding extra keyword-rich copy to your top landing pages.
Powerful linkbuildingstrategies In order to rank well for keywords, you need links coming into your site. As part of every project, we build diverse backlinks from a variety of sources such as social bookmarks, social profiles, wine blogs, and many other sources.
Insightful reporting to help improve sales Many organizations fail to understand their website analytics; they can't tell you the ecommerce conversion rate, or pick out the best traffic sources that convert to sales. We review each client's Analytics data, set up website goals to track (such as newsletter signups), and create custom reports and dashboards they can use to better understand website activity.
In addition to powerful analytics intelligence reports, we'll send you weekly ranking reports so you can see how well your keywords are improving, and the associated increases in traffic as a result. You'll also get monthly reports that show broader, historical insights into your keyword rankings, website traffic, and more.
Get the secret tips, tricks, and strategies for yourself
If you are interested in learning more about these strategies, check out this free 39-page ebook, "The Digital Marketers Guide to Selling Wine Online," written by our SEO and Analytics expert, Michael Meisner. In it, he outlines many of the strategies used in our own SEO packages and provides excellent tips and tricks that you can use to enhance your visibility. Download the ebook