The Fun is in the Planning
09/26/2007 Post By:
I'll admit I'm one of those unusual people who actually love writing and perfecting a business plan. With the challenges of actually running a business, most of us tend to write our plan in the "conceptual" stage, when we're trying to raise capital, and then forget about it. But in practice, a business plan should be an ongoing process - whether you've been at it for 10 years or 50. We each have those "light bulb" moments every day, where we see a better way of doing things, or come up with a great idea for increasing sales, reaching out to customers or cutting costs. The trouble is that we rarely remember to document those revelations. Your business plan should be an evolution. If not, the competition will pass you by in the blink of an eye. At eWinery, we're constantly brainstorming, coming up with new and exciting ideas, enhancements, products and services. Even as we prepare for the release of perhaps the most comprehensive upgrade in our company's history, we're dreaming of our next release. That's the beauty of this business!
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