Customer Relationship Management - CRM
Sell more by knowing more.
The eWinery Customer Relationship Management (CRM) platform is designed to help you create a clear, comprehensive and accurate picture of your customer through all their points of contact. Our CRM platform will help you shape the tasting room experience, your marketing campaigns, and your sales initiatives by giving you a complete picture of your customer and their purchasing habits.
Multifaceted relationship management
Information about your customers can be gathered through many different phases of your relationship with them: email campaigns, visits to the tasting room, online purchases or off-site events. Our CRM platform allow you to interact with your customers based on their behavior, attributes, purchases, and preferences. By collecting and maintaining valued information about their buying habits and preferences, you are placing your winery one step ahead of the competition.
We provide you with the tools necessary to gain insight into the behavior and preferences of your customers. Our platform allows you to:
- Provide product information tailored to your customers and their preferences.
- Cross-sell based on past behavior.
- Offer the information your tasting room personnel need to provide the best customer service possible and enabling them to sell more wine and enroll more club members.
- Retain valued customers and gain new ones through word-of-mouth advertising.
This is multi-channel retailing as it was meant to be. Manage your customer profiles from one place so that your tasting room personnel will know instantly the buying history and preferences of your best and most valuable customers. This single view approach to customer interaction ensures relevancy in all forms of customer communication, which leads to higher response rates and lowered direct marketing costs.
