Ecommerce
The most profitable and fastest-growing segment of the wine industry today is the consumer-direct channel. eWinery Solutions offers you the freedom to market your wines easily and effectively by creating a one-on-one dialogue with your best customers. Our exhaustive list of features, developed exclusively for the wine industry, will help you grow and retain your customer relationships. Given the "bottom line" potential of consumer direct marketing, you cannot afford to wait.
| ecommerce tools built exclusively for the wine industry |
Our winery-specific features will help you:
• Enhance your brand's visibility
• Improve results for your direct marketing initiatives
• Build and grow your knowledge of your customers' buying habits
• Increase sales and profitability
• Manage complex state compliance rules with ShipCompliant
• Synchronize customer data across all your direct-to-consumer channels
• Streamline accounting and admin processes to better manage resources
|
Component |
Feature |
Benefit |
| Ecommerce Engine | Address Book - Multiple Shipping Addresses in the Same Order | Allows consumers to create an Address Book and send wine to multiple recipients within the same order. Manages state shipping rules, compliance and proper taxes (Optional) |
| Allocations | The most robust Allocation product on the market. Manage multiple allocation scenarios, customize each allocation at the consumer level, hold orders for future shipment and instantly track results. (Optional) | |
| Telemarketing |
Easily place orders from the Admin Panel for telephone sales for both single order transactions or group orders. Supports unlimited simultaneous users at no additional fee. | |
| Edit, Split, Copy, Cancel and Process Refunds in Admin Panel | This feature allows wineries to review and edit orders before releasing to fulfillment. Easily split orders to accommodate compliance rules. | |
| State Profile Manager | Manage state availability, taxes, compliance messaging and shipping advisories. | |
| POS Integration | Synchronize customer and transaction data with your Elypsis POS system using Weblink™ to give you a 360° view of your customer. (Optional) | |
| Real-time Compliance | Customer orders are checked in real-time for quantity limits, address verification and age verification through Gold Certified integration with ShipCompliant. (Optional) | |
| Customer Relationship Marketing | Member Types | Member types define the relationship with a group of consumers. For example: Wine Club Members, or Best Customers. Allows access to pages, products, discounts, allocations and special privileges using Dynamic Member Types functionality. |
| List Builder | Create lists to communicate with consumers. Create subsets of customers based on Who, What, When and Where. Slice data based on buying habits and demographic info. | |
| Preference Based Marketing | Collect valuable marketing data by asking questions of consumers during their visit to your site. The more you know about your customers' interests, the more effective your marketing efforts will be. | |
| Email Blast | Effective email marketing starts with creating the right message and personalizing that message to your customers. | |
| Wine Club Management | Easy-to-use Interface | Allows customers to easily join online. "My Account" area allows members to update shipping and billing info, credit cards, view order history and allocations, and manage Address Book. |
| Member Benefits | Provide access to pages, products, discounts and other privileges for Club Members. Easily add and update membership data in the Admin panel, including putting memberships "on hold." | |
| Fast, flexible club processing | Create club orders quickly, then easily edit orders, decrement inventory, check compliance and process orders at 2,500 per hour. | |
| Content Management | WYSIWYG Editor | Allows you to edit your website in real-time and publish directly to the web immediately. Easy-to-use interface makes creating new pages, uploading pictures or flash files a snap. |
| Search Engine Optimization | Search engine friendly structure makes it easy to edit page attributes such as Meta information, keywords and marketing URLs for every page, store category and product. Google Analytics included at no charge. | |
| Integrated Solutions | Elypsis Microsoft RMS Point of Sale | Our exclusive integration, Weblink™, facilitates the synchronization of customer data, Wine Club membership info and transactional data between the web and tasting room Point of Sale. |
| ShipCompliant | Gold Certified Integration partners with ShipCompliant, offering real-time state quantity limit checks, address verification, age verification, inventory tracking, and shipment tracking. | |
| Card-in-the-Box | At time of purchase, allows consumers to purchase a high-quality gift card and customize the message, even upload a picture. Currently requires fulfillment with New Vine Logistics or Wine Tasting Network. | |
| Gift Cards | Valutec Gift Cards to your customers that can be purchased and redeemed online or in the tasting room, with Elypsis POS. | |
| Fulfillment Partners | Fully automated order transmission to premier fulfillment companies, including Copper Peak Logistics, New Vine Logistics, Pack 'n' Ship Direct, Wine Shipping, Wine Tasting Network (WTN), and many others throughout the U.S. |
