eCommerce
The consumer-direct channel is the fastest growing and most profitable segment of the wine industry today. eWinery Solutions offers you the freedom to market your wines easily and effectively by creating a one-on-one dialogue with your best customers. Our exhaustive list of features developed exclusively for the wine industry will help you grow and retain your customer relationships. Given the "bottom line" potential of consumer direct marketing, you cannot afford to wait.
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Commerce tools built exclusively |
Our winery-specific features will help you:
• Enhance your brand's visibility
• Improve results for your direct marketing initiatives
• Build and grow your knowledge of your customers' buying habits
• Increase sales and profitability
• Manage complex state compliance rules with ShipCompliant integration
• Synchronize customer data across all your direct-to-consumer channels
• Streamline accounting and admin processes to better manage resources
• Integrated Mobile and iPad appplications
Component |
Feature |
Benefit |
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eCommerce Engine |
Address Book - Multiple Shipping Addresses in the Same Order | Allows consumers to create an Address Book and send wine to multiple recipients within the same order. Manages state shipping rules, compliance and proper taxes (Optional). | |
| Allocations | The most robust Allocation product on the market. Manage multiple allocation scenarios, customize each allocation at the consumer level, hold orders for future shipment and instantly track results. (Optional). | ||
| Order Management System | Easily place orders from the Admin Panel for telephone sales for both single order transactions or group orders. Supports unlimited simultaneous users. | ||
| Edit, Split, Copy, Cancel and Process Refunds in Admin Panel | This feature allows wineries to review and edit orders before releasing to fulfillment. Easily split orders to accommodate compliance rules. | ||
| eWinery Mobile | A streamlined, customer centric software solution that is fully integrated into the eWinery Solutions admin panel. eWinery users will be able to update content and member data through the new admin panel functionality. | ||
| POS Integration | All customer transaction data with your POS system using webservices based system to give you a 360° view of your customer. (Requires separate agreement with a select POS Vendor). | ||
| Real-time Compliance | Customer orders are checked in real-time for quantity limits, tax rates, address verification and age verification through Gold Certified integration with ShipCompliant. (Optional) | ||
Customer Relationship Marketing |
Member Types |
Member types define the relationship with a group of consumers. For example: Wine Club Members, or Best Customers. Allows access to pages, products, discounts, shipping types, allocations and special privileges using Dynamic Member Types functionality. |
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| List Builder | Create lists to communicate with consumers. Select subsets of customers based on Who, What, When and Where. Slice data based on buying habits and demographic info. | ||
| Preference Based Marketing | Collect valuable marketing data by asking questions of consumers during their visit to your site. The more you know about your customers' interests, the more effective your marketing efforts will be. | ||
| Email Blast | Effective email marketing starts with creating the right message and personalizing that message to your customers. | ||
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Easy-to-use Interface |
Allows customers to easily join online. "My Account" area allows members to update shipping and billing info, credit cards, view order history and allocations, and manage Address Book. |
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| Member Benefits | Provide access to pages, products, discounts and other privileges for Club Members. Easily add and update membership data in the Admin panel, including putting memberships "on hold." | ||
| Fast, flexible club processing | Create club orders quickly, then easily edit orders, decrement inventory, check compliance and process orders at 2,500 per hour. | ||
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WYSIWYG Editor |
Allows you to edit your website in real-time and publish directly to the web immediately. Easy-to-use interface makes creating new pages, uploading pictures or flash files a snap. |
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| Search Engine Optimization | Search engine friendly structure makes it easy to edit page attributes such as Meta information, keywords and marketing URLs for every page, store category and product. Google Analytics included at no charge. | ||
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Napa Valley POS |
CustomerCentralTM allows instant POS lookup of customer, purchase history, club information and pickup orders from the master customer record in eWS. Eliminate customer duplicates and view purchases across your enterprise. |
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| ShipCompliant | Real-time state quantity state checks, address verification, age verification, inventory tracking, and shipment tracking. | ||
| Gift Cards | Valutec Gift Cards to your customers that can be purchased and redeemed online or in the tasting room, with your select POS system. | ||
| Fulfillment Partners | Fully automated order transmission to premier fulfillment companies, including Copper Peak Logistics, Pack 'n' Ship Direct, Wine Shipping, Wine Tasting Network (WTN), and many others throughout the U.S. | ||
| Quick Books | Detailed Sales Reporting as an export to Quick Books is fully functional and can import to the latest release of Quick Book Pro 2010. | ||
| Vino Visit | Online reservation system that is integrated into your eWinery Solutions Order and Customer Relationship Management tools. | ||
