Green My Shipment
eWinery Solutions and Clif Family Winery launch innovative “Green My Shipment” software.
New feature allows wine consumers to upgrade their shipments and select environmentally friendly packaging and fulfillment.
Napa, CA. (May12, 2009) eWinery Solutions, the wine industry leader in ecommerce solutions, announces the launch of its new donation software for wineries. The innovative feature allows consumers to add additional dollars to their purchases that are designated for specific charitable causes that are sponsored by the wineries and promoted at the time of wine purchase. The feature is currently available to all eWinery Solutions clients.
The release of the donation software tool was timed to coincide with the launch of the new Clif Family Winery website that features a “Green My Shipment” option in the shopping cart. Green My Shipment is a simple, inexpensive way to help wine consumers reduce the environmental impact of shipping wine purchased from Clif Family Winery. By voluntarily adding only $0.25 per bottle to their order, they can help to offset the global warming emissions (CO2) generated by the packaging and shipment of their wine.
All of the money collected through Green My Shipment goes directly to NativeEnergy to help support the Cascade Sierra Solutions Trucking Efficiency Project. This program helps independent truck owners and operators improve fuel efficiency and reduce CO2 emissions and other pollutants generated by ground freight transport. To learn more, visit www.nativenergy.com.
With growing concerns over global warming and waste disposal, consumers are increasingly making decisions about purchasing that are tied to environmental consciousness on the part of the companies they buy from. “Wineries can contribute in many ways to reducing their carbon footprint”, according to Linzi Gay, General Manager of Clif Family Winery. “We decided it was important to make a statement that our winery was concerned about reducing the environmental impact of our consumer direct wine sales. eWinery Solutions was able to provide the software solution we needed to connect with our customers and make this option possible.”
“When Clif Family asked us to create a solution for their green initiative, we expanded the scope of the project to include the flexibility for all of our winery clients to accept donations through their shopping carts”, according to Richard Kline, Founder and CEO of eWinery Solutions. “We currently build and host on a pro bono basis, charity sites for several clients, including Staglin Family Music Festival, IMHRO, Aid Tanzania, and Napa Valley College, so this seemed to be a logical extension of our own charitable efforts.”
Garen Staglin, owner of Staglin Family Vineyards, had this to say about the new donation software. “Our motto is great wine for great causes. The eWinery Solutions tool is an easy to implement method of facilitating contributions to our primary charities, our Music Festival for Mental Health (www.music-festival.org) and IMHRO (www.imhro.org). The seamless connection from our winery website to our charity organizations wouldn’t be possible without their solution and will result in a significant increase in our donations.”
Ron Scharman, COO of eWinery Solutions, is a veteran wine retailer with extensive experience in cause-marketing, including the launch of the V Foundation Wine Club while CEO at Morrell Wine in New York in 2003. “We recognized the need to find an optimal solution for giving our clients the ability to engage their customers in a meaningful way associated with the chartable and nonprofit organizations they feel strongly about. This feature does precisely that, and we were very pleased to be able to work in tandem with our clients, such as Clif Family Winery and Staglin Family Vineyards, to launch our new software”.
About eWinery Solutions:
eWinery Solutions is the market leader in ecommerce software dedicated exclusively to the wine industry. Founded in 2002, the company now serves more than 200 clients in the U.S. and major wine producing regions of the world, with more than 250 websites utilizing the company's proprietary technology. Their offerings include ecommerce, wine club, allocations, call-center, customer relationship marketing (CRM) innovative web content management, and internet marketing solutions, enabling their clients to achieve greater flexibility and control throughout every aspect of their online programs. For more information, visit www.ewinerysolutions.com.
About Clif Family Winery:
Clif Family Winery was founded in 2004 in St. Helena, California. The company is focused on making high quality wines that sustain the natural resources of the local community and bring awareness of organic and sustainable farming to others. Fruit for Clif Family Wine is sourced from some of the best vineyards in the Napa Valley and North Coast appellations. Clif Family wines include The Climber White, The Climber Red, Gary's Improv® and kit's killer cab®, a Cabernet Sauvignon blend from Napa Valley. For more information go to www.cliffamilywinery.com.
