News & Events
Bill passes in Sacramento allowing winery patrons to picnic with wine.
June 30, 2008
(Sacramento, CA) – Legislation sent to the Governor today by Assemblymember Noreen Evans (D-Santa Rosa) will, if signed, codify existing consumer expectations on winery picnic areas and tasting rooms.
New packaging for winery visitors
Carrying Wine Back Home
Since 2006, when the Transportation Security Administration (TSA) adopted regulations limiting to 3 ounces the amount of liquids passengers could carry onto a plane, vacationers visiting tasting rooms--and the wineries that want their business--have been forced to get creative.
The eWinery Solution
eWinery Solutions provides a comprehensive, 
fully integrated consumer direct solution that enables wineries to achieve greater flexibility and control throughout every aspect of their ecommerce program. From conception and strategy to final implementation, eWinery builds and hosts profitable websites for wineries and retailers of all sizes. The unparalleled results of our product include: enhanced visibility for your brand, improved results for your marketing initiatives and stronger ROI.
The eWinery Solutions Software as a Service "Saas" platform includes:
→ Content Management (CMS)
→ Email Communication Tools
→ eCommerce Tools
→ Customer Relationship Management (CRM)
→ Built-in Search Engine Optimization (SEO) Tools
→ WebLink™ POS Integration
→ Wine Club Management
→ Powerful Promotional Tools
→ Access to Direct Marketing Programs
A Comprehensive Approach to Growing Your Winery's Direct-to-Consumer Sales
Wineries need direct access to consumers and the ability to market wine online intelligently and effectively. Direct to consumer internet wine sales through online winery ecommerce is the fastest growing segment of the wine industry. eCommerce for wineries is our core business... eWinery Solutions has developed winery ecommerce software and a network of marketing partners designed to help wineries sell more wine online.
Customer Relationship Management
Deliver an exceptional customer experience across channels:
→ Preference-Based Marketing Tools
→ Integrated Email Marketing
→ POS Integration
→ Cross-Sell
Websites Launched Recently
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We are the largest developer of winery sites, for both small farm operations to the world's biggest multi-winery corporations. Our highly-skilled teams can provide the perfect fit--whatever your size--to meet your individual needs. Our extensive portfolio is proof of the confidence placed in eWinery Solutions.
Contact Us Today
→ See What We Can Do For You
→ Contact Sales
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eWinery Blog
Ron Scharman (June 1, 2008)
The Fallacy of "Zero Sum" Marketing Strategy
In game theory, "zero-sum" describes a situation in which a participant's gain or loss is exactly balanced by the losses or gains of the other participant. What is surprising is how many brand managers in the wine industry still have a “zero sum” game mentality when it comes to direct to consumer programs and ecommerce marketing. They believe that including a consumer direct program as part of overall brand management strategy will be counterproductive because of the resulting negative impact on sales in the traditional 3-tier distribution to retailers and restaurants. Nothing could be further from the truth.
» Read More
(September 30, 2007)
The Shortest Path to Conversion
As a general rule, the longer it takes your visitors to reach the shopping cart, the higher the likelihood of their dropping off somewhere in the process. There are several reasons your “distance to sale” could be too complex, it’s just a matter of examining your site through the eyes of a visitor.
» Read More
New! from eWinery
Our shopping cart has a brand-new look and an especially easy-to-use format for your customers.
Ask about our Kiosk mode. Get people to sign up for your mailing list and/or wine club at your tasting room without trying to signal someone's attention.
And don't forget our new real-time integration with ShipCompliant. Plus there are many more features coming soon.
For any and all of these new enhancements, contact Lindsey Melugin at 530.470.8447 or via email.
