Almost every week, we release a new website or a redesign of an existing customer. All too often, I see the same mistakes made, usually in the name of preserving some sort of "brand identity". However, content and design are not mutually exclusive. If you want a website that's going to attract engaged visitors, and rank well in search engines, you need solid content on every page. So when the time comes to refresh your website, consider reshaping it to include enough text on the homepage, a blog, a page for your awards, recipes, videos, social widgets, and other noteworthy and relevant topics.
Here are the main reasons why people redesign their websites:
May 9, 2013 (Napa, California) – eWinery Solutions, architect of VinSuite, the wine industry's first comprehensive and fully integrated cloud-based business solution, announced today that it has entered into an agreement to become the exclusive North American sales agent for VINx2 Winery Software, which provides a comprehensive software solution for managing the winemaking process from grape sampling through distribution.
eWinery Solutions announced that the company has established a new sales office in Oregon to accommodate the growth and support of eWinery clients in Oregon's wine region. Industry veteran Rachel Shepherd will be managing the Oregon office located in the Willamette Valley. She can be reached at 971-239-4019.
Today we announce a major step forward in building a company dedicated to the future of the wine industry - the development of VinSuite - a fully-integrated winery business solution on the NetSuite software platform. NetSuite is the #1 cloud-based ERP (Enterprise Resource Planning) software suite, combining accounting, CRM, inventory, and ecommerce into one system. Along with the recent merger of eWinery Solutions with Napa Valley POS, we're building a service that combines the talents and resources of two market leading companies with over 500 winery clients into one platform that will collectively drive more DTC volume than any other solutions provider in the wine industry. Why is this relevant?
Today, wineries are able to legally ship directly to consumers in 38 of the United States. However, it was not always this way. In fact, consumers were unable to buy wine direct from wineries until the regulation of the direct to consumer shipping movement, which started about seven years ago. But why was it so difficult for so long to ship to wineries? How did the systems evolve to allow for these changes to take place? It all started with Prohibition…
Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.)
As eWinery Solutions and Napa Valley POS have evolved, so too has the ability to capture information about your customers. The system has become a treasure chest full of valuable data about your customers. But what good is a treasure chest if you don’t have the key to open it? That’s where ListBuilder comes in. With this one powerful tool, you can unlock your customer data and put it to use to drive customers back to your winery and increase sales.
As the holiday season comes to a close, it is a great time to focus on increasing your subscriber and club enrollment numbers, and to show your existing members some love! I’m excited to share a few tips for using Promo Builder to do just that!
eWinery Solutions and Napa Valley POS announced that the two companies have merged operations into a powerful new entity that can offer a full spectrum of direct-to-consumer services to the wine industry. As a part of the transaction, Napa Valley POS president, Martin Olsen, will become the Chief Technical Officer and Chief Customer Satisfaction Officer, while Ron Scharman, will remain president of the company and oversee finance, HR, contracts and partner channels. Richard Kline, will continue as CEO, providing strategic direction and overseeing new products to bring to market and the sales team. The combined company will maintain all thirty-eight employees, two offices in Napa, and Nevada City, California, as well as both brand names.
Most businesses have a Facebook, Twitter, and Google+ profile by now. If that's where your brand's presence ends, you're ignoring some untapped resources for traffic and exposure. The good news is that most of these require very little ongoing maintenance and will likely drive traffic to your site for years to come.