Preference-Based Marketing
The driving force behind customer behavior is relevancy. Our preference-based marketing tools allow you to reach out to your customers on a personal level.
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List Building
One of the most effective ways to build consumer loyalty is through the collection of opt-in emails via your tasting room and website. We offer tools to help you build your database and reach out to valued customers on a regular basis. Capture names on your homepage via our email signup form or newsletter feature or by offering promos for tasting room guests who choose to join your club. Our preference-based marketing tools allow you to collect the information you need to market effectively. Capture basic information such as address and zip code or tailor your subscriber forms to identify consumer interests.
List Management
The customer database is one of your winery’s most valuable assets. We help you to manage that list in the most effective way possible. To start, we help you to upload your opt-in list directly to your admin panel. Our system never allows duplication, so customers will not receive more than one email. And all emails and newsletters provide an unsubscribe mechanism and physical street address in compliance with the CAN-SPAM act of 2003. And all lists can be exported to Excel.
Customer Preferences
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Providing excellent customer service and delivering exactly what your customers are looking for are essential to your bottom line. Our preference-based-marketing tools allow you to capture valuable consumer information in the shopping cart, at newsletter signup, or as they join the wine club. Forms can also be used to gather information which ties to your customer records. Our list builder feature then allows you to create mailing lists based on any number of variables: customer wine interests, location, most recent purchases, credit card expiration dates, or any combination of factors. Tailoring your email campaigns to accommodate customer preferences has been shown to increase ROI tremendously. Imagine communicating directly with your customers about what interests them most! Customer Record Management
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a) birth date, name, address, email, username, and password
b) credit card name, number, and expiration date
c) member types
d) club memberships and most recent ship dates
e) preferences
f) order history and tracking information
g) stats such as date added and last date modified
The List Builder then allows you to create mailing lists based on specific member information and market appropriately. The lists that you create and save are automatically updated to include new customers that meet the criteria you have established. For example, you may decide to send a special offer or gift to members on their five year anniversary as part of a continuity program. You may also want to email members residing in certain parts of the country to notify them of potential weather holds. The possibilities are endless and your customers will feel a degree of personalization that they rarely experience with other merchants.
