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December 1, 2014

The holiday season has arrived yet again, and this year the hustle and bustle means that your customers will give you the perfect opportunity to end the year on a high note. Retailers are opening their doors earlier than ever to accommodate demand and launching sales promotions even earlier. The good news is that you don’t need to have crazy holiday hours to take advantage of all the opportunities the holiday season has to offer. We’ve got some easy marketing tips to help you make the most of the busy holiday shopping season.


July 30, 2013
In today's world of "big data", understanding customer behavior and identifying trends is crucial to the success of your business. We recently introduced a new, more robust reporting center in the eWinery admin. With a little practice, you will be able to create useful reports about your customer's buying habits, and make smarter business decisions based on the data you receive. To get you started, we compiled five helpful tips that you can use to work more efficiently in the new Report Center.


February 15, 2013
Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.)

However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails are done without thought, without care, without results.


February 14, 2013
As eWinery Solutions and Napa Valley POS have evolved, so too has the ability to capture information about your customers. The system has become a treasure chest full of valuable data about your customers. But what good is a treasure chest if you don’t have the key to open it? That’s where ListBuilder comes in. With this one powerful tool, you can unlock your customer data and put it to use to drive customers back to your winery and increase sales.


January 18, 2013
As the holiday season comes to a close, it is a great time to focus on increasing your subscriber and club enrollment numbers, and to show your existing members some love! I’m excited to share a few tips for using Promo Builder to do just that!


November 27, 2012
Almost every week, we release a new website or a redesign of an existing customer. All too often, I see the same mistakes made, usually in the name of preserving some sort of "brand identity". However, content and design are not mutually exclusive. If you want a website that's going to attract engaged visitors, and rank well in search engines, you need solid content on every page. So when the time comes to refresh your website, consider reshaping it to include enough text on the homepage, a blog, a page for your awards, recipes, videos, social widgets, and other noteworthy and relevant topics.


November 5, 2012
Old school marketing methods aren’t yet dead, but they’re decreasing in effectiveness. As our world becomes more socially connected, and new technologies emerge, we have greater control over the messaging we’re exposed to. Consumers have the power to research, review, and share their opinions across a variety of channels. We share our stories on forums, review vacations on travel sites, and pull news from our favorite sites into RSS feeds. This virtual word-of-mouth drives consumer decisions and brings much more credibility than a brochure or commercial.


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