This is a great platform to use for driving traffic to your site. The internet is a big place, and digging through forums, social networks, blogs, and other sites to find relevant discussions can be tedious. This amazing tool takes care of that for you. Think of it like Google Alerts on steroids. For example, you could monitor your brand mentions across any website, track certain keywords, like “Carneros Chardonnay” for example, and easily find places to inject yourself into a discussion.
This is another media monitoring service that helps you discover conversations happening around the web, and engage with new users. Although not as feature-rich as Buzzbundle, their platform offers an easy to use solution for monitoring the web for your brand and certain keywords relevant to your business.
Apple bought Topsy recently, for a reported $200 million acquisition. Topsy focuses soley on Twitter, and pours through streams of conversations to help you identify influential users and trends. They even have an archived database of every tweet since 2006! That’s a lot of information to mine, which is why Apple was so eager to acquire them.
This powerful web-based application helps you manage all of your social media accounts in one place. For a modest monthly fee, you get a lot of useful features. You can hook up multiple accounts in one place, schedule postings, and create new tabs to do things like monitor keywords/hashtags, keep track of lists of users, and much more. The basic plan also provides some basic analytics reports that show key indicators of growth for your social media accounts, although the more detailed reports do cost extra money.
If you’re looking for a stripped down version of Topsy or Mention, try Social Mention. It’s simple to use and totally free. Just type in a keyword or phrase, select which sort of network you’d like it to search, and it spits out a list of results from around the web. The results screen provides a few key metrics as well, showing you strength, sentiment, passion, and reach. Strength is the liklihood your term is being discussed in social media, sentiment is the ratio of positive to negative comments associated with the term, passion is an indicator of how often people will talk about your term, and range is a percentage figure of unique mentions by authors.
