eWinery Solutions -

Home :

Top Holiday Marketing Tips for Wine Retailers

December 1, 2014

The holiday season has arrived yet again, and this year the hustle and bustle means that your customers will give you the perfect opportunity to end the year on a high note. Retailers are opening their doors earlier than ever to accommodate demand and launching sales promotions even earlier. The good news is that you don’t need to have crazy holiday hours to take advantage of all the opportunities the holiday season has to offer. We’ve got some easy marketing tips to help you make the most of the busy holiday shopping season.

Battling Cart Abandonment during the Holidays

November 10, 2014

During the Holidays wineries are seeking new ways to drive traffic to their website and boost online sales. With so much work put into driving customers to your website, providing captivating content, and educating them on your brand, what happens when you don’t land the sale?

Granbury Acquires eWinery Solutions

September 16, 2014

Granbury Solutions has completed the acquisition of eWinery Solutions, a leading provider ofSpecialty Retail Technology technology for the wine industry. eWinery Solutions, based in Napa, CA, is an innovative provider of e-commerce, wine club, wine production and point-of-sale solutions and is known for providing feature rich, flexible technology and excellent service to many leading wineries nationwide.

What's the real cost of declined club transactions?

April 28, 2014

Our friends at PayPros put together this great video summary of the real cost of declined wine club transactions. This is an interesting "big picture" look at the potential revenue lost when a club members card information is not kept up to date.

5 Fantastic MoJoe Updates!

April 21, 2014

Our POS team and engineers have been hard at work improving the MoJoe mobile POS product. Enjoy the fruits of their labor with these five fantastic updates and keep an eye out for more to come soon!

Helpful resources to plan your 2014 wine marketing activities

February 11, 2014

It seems like we just entered the new year, and yet six weeks have already flown by! That means you have 46 weeks left until the end of the year, which still gives you plenty of time to plan your marketing campaigns. In this article, I’m going to share a few resources to help keep your audience engaged with relevant campaigns.

Use Google Analytics to find key metrics that drive your business forward

February 6, 2014

In today’s data-driven world, it’s important to focus on the right metrics to make better decisions that will drive your business forward. In the past, we suffered from a lack of resources and tools to help us understand and measure key metrics. Today however, we have the opposite problem - there’s just too much data to sift through.

5 Social Media Monitoring Tools

January 22, 2014

The interenet is a big place, and relevant discussions about your brand occur all over the place. From social media networks and blogs, to news stories and video/photo sharing sites, there are all sorts of places where you might find traces of your brand. It's nearly impossible to stay on top of these conversations, and keep tabs on every single one. That's where tools like this come in handy.

5 Marketing Trends to Pursue in 2014

December 19, 2013

The past year brought an explosion of strategies and tools to help businesses succeed in the online marketing realm. We’ve seen a strong adoption of remarketing with display ads and creating highly targeted social advertising, along with broad content marketing strategy, social influencer marketing, guest blogging, and much more. It can be dizzying trying to stay on top of things, let alone put them into practice. We look at some of these trends, and highlight ones that we think will continue to gain attention in 2014.

Use Landing Pages to Convert Visitors Like Crazy

September 16, 2013

You just sent out your latest email campaign, and it’s a good one. It announces a new release that’s sure to be a hit with anyone who tries it, especially your dedicated fans. What if you could triple the conversion rate for that campaign? Instead of directing them straight to the product page, create a landing page that shows off your latest release. This is a vastly underused strategy in the wine industry, and one that any winery should employ to boost sales. Let's take a closer look at what makes a great landing page, courtesy of La Crema.

Viewing 1 - 10 of 22 | Next »

Join our newsletter

Connect with us