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August 29, 2013
We’re approaching the busy season, when orders start flowing into your website. As a lover of data, I wanted to start sharing some of my favorite custom reports and dashboards for Google Analytics with you. The basic reports in analytics provide good data, but to gain real insights you must use custom reports and dashboards, which allow you to combine custom traffic segments and dimensions in unlimited ways. Luckily, Google lets us share these reports, so you don't have to do any work. Just sign into your Google Analytics account and load the report into your profile.

 

 
July 30, 2013
A short while back, I gave a presentation at Sonoma State University on content marketing strategy for wineries. I explored why customer experience optimization is the new search engine optimization, and explain why it's more important than ever to create an online experience that's rich with useful content for your audience.

 

 
July 30, 2013
In today's world of "big data", understanding customer behavior and identifying trends is crucial to the success of your business. We recently introduced a new, more robust reporting center in the eWinery admin. With a little practice, you will be able to create useful reports about your customer's buying habits, and make smarter business decisions based on the data you receive. To get you started, we compiled five helpful tips that you can use to work more efficiently in the new Report Center.

 

 
July 29, 2013
In today’s wine marketing climate, a direct-to-consumer strategy is essential for extending your brand’s reach. But what happens after you lock the cellar door at night? Does your winery’s tasting operation continue to function beyond traditional North American business hours?

 

 
March 18, 2013
Today, wineries are able to legally ship directly to consumers in 38 of the United States. However, it was not always this way. In fact, consumers were unable to buy wine direct from wineries until the regulation of the direct to consumer shipping movement, which started about seven years ago. But why was it so difficult for so long to ship to wineries? How did the systems evolve to allow for these changes to take place? It all started with Prohibition…

 

 
February 15, 2013
Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.)

However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails are done without thought, without care, without results.

 

 
February 14, 2013
As eWinery Solutions and Napa Valley POS have evolved, so too has the ability to capture information about your customers. The system has become a treasure chest full of valuable data about your customers. But what good is a treasure chest if you don’t have the key to open it? That’s where ListBuilder comes in. With this one powerful tool, you can unlock your customer data and put it to use to drive customers back to your winery and increase sales.

 

 
January 18, 2013
As the holiday season comes to a close, it is a great time to focus on increasing your subscriber and club enrollment numbers, and to show your existing members some love! I’m excited to share a few tips for using Promo Builder to do just that!

 

 
December 11, 2012
Most businesses have a Facebook, Twitter, and Google+ profile by now. If that's where your brand's presence ends, you're ignoring some untapped resources for traffic and exposure. The good news is that most of these require very little ongoing maintenance and will likely drive traffic to your site for years to come.

 

 
November 27, 2012
Almost every week, we release a new website or a redesign of an existing customer. All too often, I see the same mistakes made, usually in the name of preserving some sort of "brand identity". However, content and design are not mutually exclusive. If you want a website that's going to attract engaged visitors, and rank well in search engines, you need solid content on every page. So when the time comes to refresh your website, consider reshaping it to include enough text on the homepage, a blog, a page for your awards, recipes, videos, social widgets, and other noteworthy and relevant topics.

 

 
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